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Senior Advisor Online Content

Date:  21-Jun-2022

Wellington, NZ

About us

The Ministry of Social Development is a people-centred organisation. We’re in communities across the motu, working with partners to help New Zealanders be safe, strong and independent.
We provide social policy and advice to government and assistance, including income, employment and housing support to people of all ages, families, whānau and communities.
As a Te Tiriti o Waitangi partner we are committed to supporting and enabling Māori, whānau, hapū, Iwi and communities to realise their own potential and aspirations.
Our people are as diverse as the communities we serve. We care about the wellbeing and success of our people and provide a supportive and inclusive working environment where people can thrive and be who they are.



Senior Advisor Online Content



Full Time, Permanent


Location: National Office, Wellington



  • Provide expert advice on web content strategy, information architecture, and user experience


  • Develop and deliver accessible, user-centred content that meets the needs of our diverse audiences



What do we do?


The Service Delivery Communications team provides communications planning and advice, campaign and direct marketing, digital channel content (including websites and knowledge bases), and internal communications.


Within Service Delivery Communications, the Digital Communications team manages and develops our digital channels, creating content for clients and staff which is clear and easy to find. 



Who are you?


Using your exceptional skills in translating complex information into plain English, you will become a trusted advisor to our internal clients on how to craft clear content for our digital channels. 


Working with the business, you will identify opportunities, and plan and deliver projects that improve our online content, based on analytics and insights.


To be successful in this role you’ll need:


  • advanced communication skills, both written and verbal; and exceptional skills in plain English writing and writing for the web
  • expertise in developing accessible content, ensuring compliance with the NZ Government Web Standards
  • demonstrated ability in creating web content using content management systems
  • knowledge of user experience principles, information architecture, search engine optimisation and analytics
  • excellent influencing, interpersonal and relationship building skills with internal and external stakeholders
  • high standards for accuracy, quality, clarity and consistency
  • to be flexible and responsive to changing priorities, with the ability to work on multiple projects with competing deadlines
  • proven ability to influence; a high level of personal motivation, energy, and a positive approach



If this opportunity appeals to you, apply now!








How to apply


To apply, click the 'Apply Now' button to upload your CV, cover letter and complete the online application form.  


Note: Your cover letter will be a key part of our assessment process, so please highlight how your experience relates to the key responsibilities listed in the position description. 


All applications must be made online.  If this is not possible or if you have any queries, please contact us at


Internal MSD Employees – please apply through your myHR portal at work.  This will ensure that your myHR employee profile is visible as internal candidate.


Closing date:  Monday, 4 July 2022






Joining us

Joining MSD means being part of a whānau that celebrates the diversity each individual represents.  We show manaaki, we care about the wellbeing and success of people and want everyone to thrive, and be who they are in a supportive and inclusive working environment. We work together to make a difference for communities while doing the right thing with integrity. We are a Treaty partner committed to strengthening relationships with Māori, Hapū, Iwi and communities to realise their own potential and aspirations.

If you have any support or access requirements, we encourage you to tell us when you apply so we can assist you through the recruitment process.


MSD has a COVID-19 vaccination policy which requires employees to be fully vaccinated.